Articles
6.14.11
Look before You Leap: Don’t Orphan Your Marketing Tactics
Wasting resources to embark on a marketing tactic without the requisite research and planning is folly.
5.26.11
How to Develop a Brand Strategy
Once a company has determined its brand promise, values, and attributes, it still has to develop a brand strategy that uses these elements to shape how it does business.
5.20.11
Continue the Conversation: Marketing to Current Customers
It’s easier to keep a customer and expand his or her relationship with your company than it is to acquire a new one.
4.28.11
Using Brands to Make Business Decisions
Making business decisions based on strong brand promises provide improved financial and shareholder results.
4.8.11
When a Reporter Calls: 5 Tips Executives Should Have Handy
Most senior executives will encounter a reporter or two during their career. Are you prepared to handle the situation?
