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Strategy: Branding, Communications, and Marketing
FrogDog can work with you to develop targeted branding, communications, and marketing strategies that help you reach the right audiences at the right times.
- Situational analysis
- Market, competitor, client, and industry research
- Strategy development
- Messaging development
- Brand development, including graphical standards and style guides
- Tactical planning and mapping
- Strategy execution
- Results measurement
Visibility: Public and Media Relations
FrogDog’s visibility work helps raise your profile among your key audiences. Visibility is an important part of every communications strategy.
- Press releases
- Corporate identities, including stationery, templates, and business cards
- Newsletters
- Article writing and placement (including academic, industry, and consumer media)
- Public, media, and industry relations
- Crisis communications
- Media training
- Conference presentation and poster preparation (including proposal abstracts)
- Conference appearance materials, including booth design, videos, and handouts
- Sponsorship coordination and planning
- Press packets
- White papers
- Speeches
- Banners and signs
Client Relations
Once clients are “won,” their relationships need to be maintained. FrogDog’s client relations work helps ensure that the clients you have today continue to be your clients tomorrow.
- Event planning and coordination
- Announcements
- Educational materials
- Project reports
- Newsletters
- Translation
- Satisfaction surveys
- User manuals
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Campaigns: Advertising, Marketing, and Sales
Advertising, marketing, and sales campaigns use key messaging and repetition to achieve your desired outcomes. The appropriate campaign type and tactics depend heavily on what you are trying to achieve. FrogDog will consult with you to ensure the campaigns we develop achieve your goals.
- Advertising campaigns, advertisements, and
media buys
- Direct-mail campaigns, pieces, and distribution
- Core marketing and sales materials including brochures, folders, and flyers
- Video production
- Interactive multimedia presentations
- Web sites and Web-page maintenance
- Corporate profiles
- Product and service descriptions
- Sales and marketing presentations
- Educational materials
- White papers
- Translations
Internal Relations: Board, Investor, Government,
and Staff
It’s easy to forget that key audiences are internal as well as external. FrogDog helps ensure you deliver the right messages to and present the right profile with your critical internal audiences.
- Business plans
- Executive summaries
- Board meeting planning and preparation
- Event planning and coordination
- Pamphlets and informational pieces
- Company policies and procedures
- Employee manuals and guidelines
- Newsletters
- Annual reports
- Internal opinion surveys and results analysis
- Employee satisfaction strategies
- Teambuilding communications and coaching
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