Dallas-based Partners Imaging develops joint venture relationships with physicians, hospitals, and other health care institutions to implement and manage multislice CT
imaging services.
The Challenge
This new company needed an integrated communications strategy that would help it reach its target audiences and increase its sales pipeline.
The FrogDog Solution
FrogDog conducted market and competitive research to develop a comprehensive marketing strategy, tactical plan, and marketing communications timeline.
With this information, FrogDog developed a first-year campaign and integrated communications plan to provide a comprehensive, consistent, strategic, and focused approach to marketing communications.
FrogDog’s detailed plan included aggressive media-relations campaigns, an advertising campaign, CME events, speaking engagements at industry conferences, and a few key receptions for prospective partners.
