Headquartered in Houston, The Goode Life is a nutritional consultation firm headed by dietician Margaret Goode.
The Challenge
Margaret Goode had just formed the firm when she contacted FrogDog for help. Given her primarily clinical background, she needed our guidance on what materials are needed to launch a company—and how to launch it.
The FrogDog Solution
FrogDog recommended starting with a brand identity for the company. We worked with Margaret to define her key messages and her audiences, so that we could best target them with the developing brand.
Concurrently, FrogDog worked with Margaret to solidify marketable, viable service offerings and key sales messages for the company’s three target audiences: the food industry, corporations, and individuals.
Once the logo and basics of the brand identity were established, FrogDog developed core sales materials, including a sales presentation, document templates for customization, and stationery and business cards.
No company is considered “launched” until it has an on-line presence. FrogDog developed a vibrant, engaging Web site for Margaret that has a number of resource tools to help potential clients understand the firm’s offerings and what it’s like to work with the firm.
