Chicago-based Radius Health is a medical practice offering personalized men’s health
care services.
The Challenge
Radius Health approached FrogDog when just forming. To get started, the founders needed a name for the company and—once we established the name—a
brand identity.
The FrogDog Solution
After a series of consultations with Radius Health to help understand the practice’s key focus and target audiences, FrogDog developed a set of names and taglines. Further consultation ensued; the founders selected “Radius Health” because it has a strong presence and feeds into the idea that the new practice evaluates and treats the entire person.
FrogDog developed a logo for Radius Health that has a high-end, masculine feel and that also evokes the reason the company was named “Radius”—because of its whole-person approach.
Once the name and the logo were in place, FrogDog designed branded, lighted signs for the new practice’s offices.
