Eagle Energy Partners markets wholesale natural gas and electricity. By controlling risks and securing and distributing resources across North America, this Houston-based firm optimizes assets as a full-suite energy manager.
The Challenge
Eagle Energy created a Web site when it first began operations in 2003. Three years later, the company needed a Web site update.
The new site needed an updated look, and it also needed to better reflect the company’s services and reputation and to include additional information for target audiences, including potential partners and counter parties.
The FrogDog Solution
Branding, branding, branding: Keeping the company’s brand intact, FrogDog built on the brand with a fresh, compelling Web site design. The look forgoes typical energy-industry imagery and instead focuses attention on Eagle Energy’s brand.
FrogDog organized a photo shoot of Eagle Energy’s office space to leverage the industry’s focus on personal relationships by placing images of actual staff throughout the site.
FrogDog developed content for the site that succinctly describes Eagle Energy’s key value propositions for its core businesses, while also designating a password-protected space for the company to provide information directly to its employees.
