The Willowisp Country Club in Houston, Texas, has a champion golf course, tennis courts, a pool, a restaurant, and a number of meeting facilities.
The Challenge
Under new ownership, the Willowisp Country Club needed to reinvigorate its brand and marketing materials.
The club needed cost-effective solutions that could address varying target audiences, including potential club members, visiting golfers, corporate event planners, and individuals planning special events.
In addition, Willowisp needed direction on where to spend its marketing and advertising budgets to attract new clients.
The FrogDog Solution
FrogDog researched Willowisp’s competition to determine where the client should spend its marketing dollar and compiled various promotional and
advertisement possibilities.
After examining competitors’ offerings and assessing the interests and habits of potential clients, FrogDog recommended an effort directed at a younger, family-focused clientele that would be attracted to Willowisp’s locale, amenities, and competitive pricing. Materials would emphasize the club’s relaxed atmosphere for families and beautiful surroundings.
FrogDog developed a new logo for Willowisp to reflect the club’s updated image that would work well on all printed materials and could be beautifully incorporated into the club’s building renovations.
A golf club is unique, so FrogDog organized a custom photo shoot at Willowisp. These images were used in all the materials we developed for the club.
FrogDog developed advertisements for Willowisp in local publications that targeted the identified key audiences and featured the new brand.
As a leave-behind marketing brochure and for direct mail, FrogDog developed a high-quality, fold-out brochure that highlighted the brand, the key messages, and the club’s beautiful vistas.
FrogDog developed marketing collateral for on-site client consultations that could be adapted to the client’s needs; this included a marketing folder with interchangeable inserts that detailed special events packages, the golf course and activities, and club amenities and membership.
