Educate Health Plan Members
HealthHelp
HealthHelp is an international radiology benefit management company based in Houston, Texas.
HealthHelp is a retainer client of FrogDog’s, one that we have worked with since 1997. FrogDog provides a full corporate communications solution for the company by developing and providing everything from the company’s branding, visibility, and public relations to its investor and employee relations. Our work has proved instrumental in helping the company achieve local, national, and governmental recognition for its truly revolutionary service packages. With FrogDog’s help, HealthHelp has been named to the Houston 100 and the Inc. 500 and its executives have commented on pending and proposed health care legislation for the Centers for Medicare and Medicaid Services and other local and national government organizations.
The Challenge
- In 2005, HealthHelp decided to launch a new program, called RadAware, that would help its insurance-company clients educate patients about diagnostic imaging. The program aims to reduce the rising cost of imaging.
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HealthHelp tasked FrogDog with developing RadAware with the support of its
medical directors. - People join insurance plans throughout the year—some people will only receive a portion of any enrollee programming HealthHelp develops. How could we ensure that enrollees benefited from what they did receive, even if they received information piecemeal?
- Insurance companies' clients are largely employers. Employers handle most of the communication to staff about health care plans. How could we ensure that employers could easily deliver the material we developed?
- Insurance companies have existing patient communications tools and initiatives. How could we develop materials that would easily fit within the insurance company's ongoing initiatives?
The FrogDog Solution
- FrogDog proposed a series of interactive CD toolkits, which are delivered to insurance companies quarterly. These toolkits contain a variety of patient communications materials for insurance companies to use in whatever ways best fit their ongoing patient communications efforts: booklets, posters, envelope-stuffers, newsletter articles, Web site text, and an animated character, called “Imogene,” who guides patients through the materials.
- Insurance companies can use some or all of the materials on the CDs—whatever works. Whichever materials the members receive, they will still benefit from the information.
- The content in each CD was designed and written to build upon the content in previous CDs, as well as to ensure that patients who joined insurance plans midyear could still understand and gain from the program content.
- In consultation with the company's medical directors, FrogDog developed the topics and the content for the four CD toolkits. In addition to designing the packaging and programming the interactive CDs, we also designed the program branding and the animated character and built out the branding across all four CDs and the multitude of materials they contained.
- To ensure that insurance companies could communicate with all their audiences, FrogDog developed a Spanish version of RadAware, translating all materials.
