Attract Prospective Students

FrogDog developed the university’s 2006-2007 academic year admissions campaign concept and materials, of which this is one example. This direct-mail brochure was designed to have road map-like design elements, and also to fold out accordion-style, like a map. Once completely unfolded, the reverse side functioned as a university promotional poster, which could be used by the students or by high school guidance counselors at college fairs.