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FrogDog’s staff-written articles and research-intensive white papers provide valuable, informative resources to clients and industry, and its thought leaders provide insights to the media on strategic marketing and communications.
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When Not to Invest in Branding
Five times when spending on branding just doesn’t make sense.
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Mergers and Acquisitions: The Role, Value, and Cost of Marketing and Communications
Corporate leaders, accountants, and attorneys who weigh merger and acquisition opportunities carefully consider balance sheets and potential organizational efficiencies. However, failure to seek perspectives from marketing and communications experts means many M&A decisions are based on incomplete understanding of key challenges, opportunities, and costs. This contributes to the disappointing financial results of many corporate combinations.
Marketing and communications professionals can provide valuable insights from premerger analysis through implementation. By thoroughly analyzing and planning strategies for marketing, branding, and cultural integration, they can play vital roles in ensuring M&A success.
