PPC and Digital Advertising

Digital advertising spans a variety of channels:

• Pay-per-click (PPC) ads: These ads appear when people type keywords into search engines like Google and Bing
• Digital display ads: These ads show up on different websites across the internet when you read articles or browse for information
• Social media ads: These ads appear on social media channels ranging from Facebook to LinkedIn to YouTube and beyond
• Retargeting or remarketing ads: These ads show up on other websites after you visit a company’s website and view one or more of its key pages

FrogDog’s PPC and digital advertising campaigns work with its ongoing marketing efforts for your company to drive people to your company with questions, for information, or to learn more about specific products and services.

Digital Advertising and Marketing Integration

Digital advertising helps widen your reach, drive new people to your website, and increase awareness of your company and what it does.

All digital advertising must integrate with other marketing assets and channels to function. You must have a website. You must have landing pages. You must have content on your site that aligns with your advertising campaigns. You must have calls to action that encourage the desired behavior from visitors.

At FrogDog, PPC and digital advertising takes place within an integrated, ongoing marketing program so that we can optimize the return on investment for our clients.

To learn more about the PPC and digital advertising efforts involved in FrogDog’s marketing packages and how our packages can assist you with achieving your ongoing marketing goals, click here.