Direct Marketing

E-mail marketing is essential to business success. Review FrogDog's quick-reference infographic for top tips on creating e-mail subject lines that increase open rates.

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

Time to refresh—or overhaul—your conference exhibit? Let’s review a few ideas for quick fixes and best practices for an entirely new tradeshow presence.

Effective marketing moments hinge on the positive experiences you craft for your target audiences.

E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.

The good news? E-mail can have more impac . . .

This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think . . .

What’s the difference between e-mail marketing, marketing automation, and CRM? And what do you need?

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

Don’t waste your efforts sending graymail. Here’s how to clean up those contacts.

Reactivation marketing is a tactic used to reach out to people who have expressed interest or purchased a product or service but have since disengaged.

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

Direct marketing is a highly effective yet competitive marketing tactic in today’s fragmented marketplace. Through a strong direct marketing strategy, you can develop your customer base, build relationships, and drive sales.

Do you tend to get lost in the conference shuffle? Feel like your message isn’t getting through? Here’s how to exhibit above the rest.

Images are vital for emails, but they can also cause a negative performance. Learn how images can affect your email.

How can you get in front of your clients during the busy holiday season?

Consumers no longer just go on-line—they go on-line on the go. Here's what you need to know about marketing via SMS.

Open rates are a very misleading measure of e-mail campaign effectiveness.

Five things you should know about e-mail marketing automation before you setup your system.