This white paper on e-mail marketing best practices provides an overview of e-mail marketing and what it can do for your business. (Hint: If you think it’s just spam, think again.) With the right know-how and the right team and tools, e-mail marketing can be a critical component of your marketing plan.

In this white paper, we cover the following topics:

• What exactly is e-mail marketing?
• How to create and build your contact list
• The mechanics of a great e-mail
• How to measure the right things
• What support is right for you?

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

To view this white paper, please fill out the form below: