Where do you even begin when it comes to marketing? Check out this list of resources for companies looking to market their businesses.

Marketing is the culmination of many tactics coming together. Here’s why your business needs an integrated approach to marketing.

If you’ve determined you need to reach the C-suite with your marketing, here’s what you need to know to market effectively.

Assessing your best options for pricing strategy? FrogDog has created a quick-reference infographic to help you weigh your best bet among the five pricing strategies best suited to special products and services.

Marketing to recruit the best candidates for your company is money well spent—yet you should still ensure you invest wisely. FrogDog's quick-reference infographic will keep key recruitment marketing KPIs top of mind.

Companies with and without marketing staff should outsource ongoing marketing tasks to professionals.

Proper planning before you redesign your website will ensure your project goes smoothly and that you end up with a better result.

When marketers say they create “content,” what do they mean and how is content used in marketing?

Growing, segmenting, and nurturing your e-mail list is essential to every marketing campaign and business. Here’s why.

Businesses can use Reddit as part of their marketing mix to conduct market research, start conversations organically, and to promote posts.

Wondering how your B2B company can get into the holiday spirit with its marketing? Check out FrogDog's latest infographic with tips and ideas for holiday marketing for B2B companies.

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

Storytelling in marketing needs to align with your brand positioning.

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

How to know when cool matters to your brand—and how to be cool when it does.

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

How to craft your brand’s voice and tone for marketing.

How Coca-Cola’s latest ad campaign follows its brand guidelines and ties to changing demographics.

Though calls from media can be exciting, they can be just as equally stressful. FrogDog's quick-reference infographic will keep top of mind key tips on how to respond when reporters call.

Are you paying attention to your recruitment marketing investment? Are you spending it wisely?

You have company news. What’s the best option to spread the word? A press release, right?

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

It’s tempting to put your company into the public debate, but is it wise?

While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.

To market effectively to independent-pharmacies, companies need to understand the pressures they face, their current strategic focus areas, and the personas of their key leadership.

Pharmacies face considerable economic pressures and constantly shifting landscapes. How can your marketing efforts best reach them?

To survive—if not thrive—players in the health care industry have had to make quick decisions on how to adjust operations.

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

The Chief Human Resources Officer is an increasingly strategic position within an organization. FrogDog’s latest research explored the role’s changing responsibilities and the challenges CHROs face.