Budgets
Don’t Starve Your Marketing
Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.
How to Focus Your Marketing Budget
The more focused your marketing spend, the more direct and resonant your results.
Marketing: A Costly Expense or a Profit-Generating Machine?
Marketing can lead to revenue generation so marketers must take on the challenge and demonstrate how their work is indeed part of the profit center.
When and How to Adjust the Price of Your Product or Service
You’ve chosen a pricing strategy and set the initial price of your product. But you’re not done yet—prices should be adjusted according to changes in the market and competitive landscape.
How Much Should Companies Budget for Marketing?
As a general rule of thumb, companies should spend around 5 percent of their total revenue on marketing to maintain their current position. Companies looking to grow or gain greater market share should budget a higher percentage—usually around 10 percent.
Curious about how much to put into your marketing strategy and why? Figuring out your ideal budget for marketing goes hand-in-hand with developing your marketing strategy. Discover what to focus your budget on and what to expect to see in return for your marketing investments.