Communications
Infographic: 5 Tips Executives Should Have Handy When a Reporter Calls
Though calls from media can be exciting, they can be just as equally stressful. FrogDog's quick-reference infographic will keep top of mind key tips on how to respond when reporters call.
Five Essential KPIs for Recruitment Marketing
Are you paying attention to your recruitment marketing investment? Are you spending it wisely?
Media Relations, Press Releases, News Items: What Do I Need?
You have company news. What’s the best option to spread the word? A press release, right?
Social Media for Recruitment Marketing
Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.
The Dangers of Wading into the Conversation
It’s tempting to put your company into the public debate, but is it wise?
Building Relationships Is Key to Media Relations in the Digital Age
While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.
How to Pitch to Trade Journalists
What are the best practices for pitching stories about your company, products, and services to journalists in your industry?
Video News Releases: What, Why, and How?
What's a video news release? Should you do one? If so, how?
Recruitment Marketing: Doing Job Fairs Right
Is a job fair right for your company? How do you present well at one?
How to Make Internal Communications Sticky
Eight tips and tricks to make internal and corporate communications sticky.
When a Reporter Calls: 5 Tips Executives Should Have Handy
Every company wants media coverage, yet when a reporter calls out of the blue, few companies know how to respond. Use these five tips to expertly handle media calls.
Crisis Communication in Health Care: Developing Plans That Work
Health care organizations face many of the same operational risks as other companies—employee errors, executive malfeasance, natural disasters, and so forth. Other issues l . . .
Communications and marketing go hand in hand when it comes to brand image and audience perception. Press releases and media relations give you the opportunity to control, or at least have input in, the narrative surrounding your business and products. Discover how to handle sticky media situations, how to build constructive relationships with the press, and even how to publicly recruit to find the best candidates for your team.