Planning

Where do you even begin when it comes to marketing? Check out this list of resources for companies looking to market their businesses.

Marketing is the culmination of many tactics coming together. Here’s why your business needs an integrated approach to marketing.

If you’ve determined you need to reach the C-suite with your marketing, here’s what you need to know to market effectively.

When faced with a crisis, what should you change in your marketing for the short, medium, and long term?

You can’t judge a marketing strategy and plan from your own perspective—you need to understand your target audience.

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

Ready to develop a real marketing function for your company for your sanity and the success of your business? This white paper is here to help. Let’s go through a quick mar . . .

Marketing assets and marketing channels have separate purposes—and you need both to succeed. Here’s why.

Corporate social responsibility has taken businesses to new heights. Do you see it in your company’s future?

Contrary to popular belief, the basic principles of marketing have remained the same since the dawn of time.

What do you need to know to choose the right channel for your marketing efforts?

For success in marketing, use multiple media in your marketing mix.

Stop thinking about what you should do for marketing. First, determine what you’re trying to achieve.

With all the noise out there, how do you get your company heard and seen? How can you break through the clutter?

You know you need marketing, but you don’t know when to begin. Here are a few timeline touchstones to help.

You’re not doing marketing if you’re not doing at least the baseline activities well and consistently.

What are marketing personas? Why do we create them and how are they used? What are their benefits and limitations?

How do you plan for marketing? What do you need to set up your company for success?

Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action.

It seems all you see are digital ads, but marketing by other means is not dead.

What’s the difference between a marketing strategy and a marketing plan? When do you need each?

How to develop an effective mix of marketing tactics that serve an overarching marketing strategy.

Tips for planning marketing.

Are your customers talking about your products and services? More importantly, are you making it easy for your customers to promote your products and services?

Current customers are your best prospects. If you keep them happy and continue the conversation, they’re likely to buy again—and they’re likely to recommend you to others.