Social Advertising
Applying Social Marketing Principles to B2B Marketing
Marketing is about changing people’s behavior, so B2B marketing can learn from social marketing principles.
How Behavior Change Happens: Four Models
Understanding behavior-change theories can help you better achieve your business objectives.
The Ins and Outs of Cause Marketing
Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.
Social Marketing: Testing, Dissemination, and Evaluation
Conducting and analyzing pre-implementation research and performing post-implementation evaluation are essential to social marketing campaign success.
It Doesn't Have to be Pink: Using More Than Just Gender to Define Your Target Market
By utilizing only demographic research you are only seeing part of the picture when understanding your target market.
Social Marketing Messaging, Materials, and Channel Selection
Developing messages, designing materials, and selecting channels are vital to the success of a social marketing campaign.
Principles of Social Marketing
Social marketing is used by public health agencies to promote the adoption of healthy behaviors.
Social advertising is the practice of calling upon consumers to adopt a healthy behavior or lifestyle adjustment through marketing efforts. Extraordinarily helpful for public health initiatives, social advertising is a unique way to appeal to a target audience. Learn the ins and outs of cause marketing, the psychology of behavior change, and the best methods and channels to implement your social advertising strategy.