Oct 06, 2009 By: frogdog

Is it Time for a Marketing Checkup?

Assessing your marketing efforts

It’s easy to fall into a routine. When was the last time you or your marketing department paused to truly assess the effectiveness of your marketing and whether or not it’s achieving the results and return on investment you want?

Outside consultants take a fresh look at your marketing efforts and provide an objective review of whether or not your marketing actually achieves desired results. FrogDog’s marketing assessment audits current or planned marketing activities across five points:

  • Strategy assessment: Is your marketing strategy in line with your business goals?
  • Brand consistency: Is your brand presented consistently across all communications channels and does it appropriately represent the company?
  • Audience–message alignment: Are you effectively communicating the right message to the right audience?
  • Marketing tactic review: How effective is your marketing mix?
  • Web audit: Is your Web site optimized for search and built with the user in mind?

Marketing assessments like FrogDog’s help ensure you’re on track to the best possible return on your marketing investment and guide you in making or directing improvements to your program.

Need help revitalizing your marketing efforts? Call FrogDog today!

Posted: Oct 06, 2009
Updated: Oct 03, 2019
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