FrogDog received an Award of Excellence in Market Research and the Best of Division: Communication Research Award from the International Association of Business Communicators Houston at their annual awards ceremony held on Thursday, June 16, 2016. FrogDog won both awards for their market research for Dynamic Health Strategies (DHS), a client in the healthcare software space.
FrogDog always conducts in-depth market research as part of its strategy development process. The research process for DHS was extremely robust, as DHS' product covered multiple industries and had a large number of competitors. Additionally, FrogDog researched multiple audiences to identify DHS' ideal target market and key decision makers. For more information on the strategy FrogDog created for DHS and the research process that shaped it, read our case study.
IABC Houston is part of a global network of communication professionals. The organization is committed to improving organizational effectiveness through strategic communications.