What is “Content” in Marketing?

When marketers say they create “content,” what do they mean and how is content used in marketing?

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Why Marketing Should Be Integrated

Marketing is the culmination of many tactics coming together. Here’s why your business needs an integrated approach to marketing.

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The Importance of List Building in Marketing

Growing, segmenting, and nurturing your e-mail list is essential to every marketing campaign and business. Here’s why.

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Today’s Key Trends and Considerations for Business Strategy and Marketing

What trends do you need to consider for your business strategy and marketing planning in the year ahead? . . .

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Three Ways Businesses Can Use Reddit For Marketing

Businesses can use Reddit as part of their marketing mix to conduct market research, start conversations organically, and to promote posts.

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Infographic: Tips for Successful Holiday B2B Direct Marketing Efforts

Wondering how your B2B company can get into the holiday spirit with its marketing? Check out FrogDog's latest infographic with tips and ideas for holiday marketing for B2B companies.

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How to Market into the C-Suite

If you’ve determined you need to reach the C-suite with your marketing, here’s what you need to know to market effectively.

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Infographic: 8 Ways to Turn Your Business into a Thought Leader

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

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Why You Should Optimize Your Site for User Experience

When you optimize your site to create value for your visitors, not just for technical search engine algorithms, your SEO will improve.

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Why You Need Traditional Marketing Tactics

Companies that add traditional marketing tactics to their marketing mixes achieve exponential results over companies that only do digital marketing.

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Infographic: 8 Reasons to Use Thought-Leader Videos

Ready to add video to your thought-leadership efforts? Having trouble convincing your thought leaders to get in front of the camera? Check out FrogDog's quick-reference infographic for the eight top reasons you should add video to your thought leadership.

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Align Your Marketing Story with Your Brand Promise

Storytelling in marketing needs to align with your brand positioning.

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