Why You Should Optimize Your Site for User Experience

When you optimize your site to create value for your visitors, not just for technical search engine algorithms, your SEO will improve.

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Why You Need Traditional Marketing Tactics

Companies that add traditional marketing tactics to their marketing mixes achieve exponential results over companies that only do digital marketing.

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Infographic: 8 Reasons to Use Thought-Leader Videos

Ready to add video to your thought-leadership efforts? Having trouble convincing your thought leaders to get in front of the camera? Check out FrogDog's quick-reference infographic for the eight top reasons you should add video to your thought leadership.

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Align Your Marketing Story with Your Brand Promise

Storytelling in marketing needs to align with your brand positioning.

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Infographic: 5 Pricing Strategies for Special Products and Services

Assessing your best options for pricing strategy? FrogDog has created a quick-reference infographic to help you weigh your best bet among the five pricing strategies best suited to special products and services.

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Is Pinterest Right for Your Company?

Pinterest can be a powerful platform for businesses to generate revenue and to increase their brand exposure. Find out if Pinterest is right for your business and, if so, how to use it strategically.

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Infographic: 5 Tips Executives Should Have Handy When a Reporter Calls

Though calls from media can be exciting, they can be just as equally stressful. FrogDog's quick-reference infographic will keep top of mind key tips on how to respond when reporters call.

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When You Need a New Marketing Story

When your marketing story gets tired, it loses effectiveness. How do you know if you need a new marketing story?

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The Basics of Podcast Advertising

A simple overview of what you need to know when it comes to podcast advertising.

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Stalled SEO? Seven Tips to Get Out of an SEO Rut

SEO ruts don’t have to last. This article will inspire you to work on a few new aspects of your site to improve your SEO.

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Infographic: Five Essential KPIs for Recruitment Marketing

Marketing to recruit the best candidates for your company is money well spent—yet you should still ensure you invest wisely. FrogDog's quick-reference infographic will keep key recruitment marketing KPIs top of mind.

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The Importance of the Founder’s Story to Marketing

Using a founder’s story in marketing can help organizations bring in sales, employees, and funds.

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