FrogDog CEO, Leslie Farnsworth, is scheduled to speak on content marketing measurement on October 17, 2014, at the Houston Interactive Marketing Association's 2014 Interactive Strategies Conference.
Leslie's presentation—titled "Content Marketing Works? Prove it."—addresses how marketers can measure content marketing activities and align content marketing with their companies' overall marketing strategies.
This is the annual conference's seventh year. It explores current trends and best practices in marketing, design, user experience, and strategy in an environment that inspires creativity and learning. This year’s theme—"The Pros of Con: Content–Context–Concept"—will focus on the growing importance of content marketing and how to plan and execute a marketing strategy that makes content visible to the right people at the right time. Interactive Strategies 2014 will be organized into three tracks that align with the different work phases of a content plan: Developing your overall content strategy plan, content development and distribution, and the role of user experience and visual design in the content marketing lifecycle.
To register for the conference and hear Leslie's presentation, click here.