Decision Tool: What Do I Need For Marketing?

Question #3

Is your target market B2B or B2C?

You're headed in the right direction when it comes to marketing your business.

The next step in helping you to determine what else you need to do for marketing is to better understand your target market, even if at the highest level.

  • B2C:
    Your company sells its products and services to individuals who make purchases for themselves and their families.
  • B2B:
    Your company sells its products and services to other businesses who make purchases for their enterprise use.