Developing a Brand Promise and Values to Lead to a Highly Valued Brand
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A brand is more than a mark: A logo, icon, or company name in a fancy font. As pretty as that mark may look, it isn’t the “brand” in the marketing sense—and it certainly isn’t what makes the brand valuable.

Rather, a company’s brand is a promise. And successful brands deliver on their promises. It’s by delivering on their brand promises that companies create brand value.

In this white paper, we outline:

  • What a brand promise is
  • Developing a brand promise
  • Implementing a brand strategy
  • The value of a strong brand

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