This white paper focuses on the concepts of planning and strategy. Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action. A strategy is the major objectives, purposes, goals and fundamental policies and plans for achieving these goals.

In this white paper, we explain:

  • Requisites for Successful Planning
  • Timeframe for Initiating Activities
  • Philosophies of Planning
  • Concept of strategy
  • When You Need a Strategy
  • What the Strategy Evaluates

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