E-mail marketing technologies abound; no longer is marketing via e-mail as simple as adding a contact list and hitting send.

The good news? E-mail can have more impact than ever before as part of your marketing mix. The bad news? For e-mail marketing to succeed, you must successfully navigate which technologies best suit your goals and decipher how to most effectively put them into action to work for you.

In this white paper, we explain the following:

• Why you need e-mail marketing and e-mail marketing technology
• Marketing automation vs. e-mail marketing
• The difference between CRM and e-mail marketing
• Before you buy: The realities of marketing automation
• What e-mail marketing technology is right for you

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