Analyzing Your Strengths and Weaknesses to Achieve Growth

To operate successfully in a changing market, a company should plan its future objectives and strategies around its strengths and downplay its weaknesses.

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When Do You Eliminate a Product from your Company's Offering?

A company often will have a portfolio of products where each product is playing a unique role in making the company viable. If a product’s role within the company no longer achieves those goals, it ceases to be important. So what do you do when a product at your company is no longer performing?

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Knowing where your business stands will help you to know where your business can find room to grow. Assessing your market, your target audience, and your competitors will give your marketing strategy the ultimate advantage. Find out when it’s time for a marketing checkup, what needs analyzing, and how to assess your business’s marketing efforts to lead to growth.