Branding

Brand Image vs. Brand Reputation: What’s the Difference?

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

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How Your Brand Gets Cool

How to know when cool matters to your brand—and how to be cool when it does.

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How a Strong Brand Strategy Helps Define Corporate Culture

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

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Using Your Brand to Set Your Marketing Voice and Tone

How to craft your brand’s voice and tone for marketing.

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How Branding and Data Explain Coca-Cola’s “America the Beautiful”

How Coca-Cola’s latest ad campaign follows its brand guidelines and ties to changing demographics.

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Why You Need a Brand Standards Manual

Does a brand manual seem like an "extra?" Think again. Standards guides help preserve one of your most valuable assets.

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The Pitfalls of Tying a Brand to One Person

Companies should think twice about too closely tying their brands to specific people.

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Rebranding Gone Wrong

Cautionary tales of rebranding gone wrong--and how you can avoid the making the same mistakes.

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When Not to Invest in Branding

Five times when spending on branding just doesn't make sense.

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The Value of a Strong Brand

Branding is a lot of work. And expensive, too. So what, then, is the value of a strong brand?

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