Five Essential KPIs for Recruitment Marketing

Are you paying attention to your recruitment marketing investment? Are you spending it wisely?

Continue Reading

Media Relations, Press Releases, News Items: What Do I Need?

You have company news. What’s the best option to spread the word? A press release, right?

Continue Reading

Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

Continue Reading

The Dangers of Wading into the Conversation

It’s tempting to put your company into the public debate, but is it wise?

Continue Reading

Building Relationships Is Key to Media Relations in the Digital Age

While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.

Continue Reading

How to Pitch to Trade Journalists

What are the best practices for pitching stories about your company, products, and services to journalists in your industry?

Continue Reading

Video News Releases: What, Why, and How?

What's a video news release? Should you do one? If so, how?

Continue Reading

Recruitment Marketing: Doing Job Fairs Right

Is a job fair right for your company? How do you present well at one?

Continue Reading

How to Make Internal Communications Sticky

Eight tips and tricks to make internal and corporate communications sticky.

Continue Reading