How to Change Your Marketing in a Crisis

When faced with a crisis, what should you change in your marketing for the short, medium, and long term?

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You’re Not Your Client: How to Assess Your Marketing Plan

You can’t judge a marketing strategy and plan from your own perspective—you need to understand your target audience.

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How to Craft an Effective Business Story

Why do businesses need stories—and how do they create effective stories that drive results?

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How to Set Your Marketing Priorities

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

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Don’t Starve Your Marketing

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

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The Critical Difference between Marketing and Sales Support

Lumping sales support into your marketing department hamstrings your sales team’s effectiveness.

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How to Market to a Self-Isolated World

With everyone staying at home following recommendations to self-isolate and practice social distancing during the coronavirus crisis, businesses should make a few short-term adjustments to their marketing.

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Infographic: Five Marketing Habits that are Normal (but Not Okay)

Avoid falling into one of the top five marketing bad habits with this quick-reference infographic based on one of FrogDog's most popular reference resources.

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Market a Better Life

Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

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Social Media for Business-to-Business Companies

Companies that market to other companies can struggle with social media. Here are a few tips and pointers to illuminate the path to B2B social media success.

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When Does Direct Mail Work Best?

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

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Four Big, Success-Derailing Conference Mistakes

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

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Brand Image vs. Brand Reputation: What’s the Difference?

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

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How Your Brand Gets Cool

How to know when cool matters to your brand—and how to be cool when it does.

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How a Strong Brand Strategy Helps Define Corporate Culture

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

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Using Your Brand to Set Your Marketing Voice and Tone

How to craft your brand’s voice and tone for marketing.

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How Branding and Data Explain Coca-Cola’s “America the Beautiful”

How Coca-Cola’s latest ad campaign follows its brand guidelines and ties to changing demographics.

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Why You Need a Brand Standards Manual

Does a brand manual seem like an "extra?" Think again. Standards guides help preserve one of your most valuable assets.

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Five Essential KPIs for Recruitment Marketing

Are you paying attention to your recruitment marketing investment? Are you spending it wisely?

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Media Relations, Press Releases, News Items: What Do I Need?

You have company news. What’s the best option to spread the word? A press release, right?

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Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

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The Dangers of Wading into the Conversation

It’s tempting to put your company into the public debate, but is it wise?

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Building Relationships Is Key to Media Relations in the Digital Age

While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.

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How to Pitch to Trade Journalists

What are the best practices for pitching stories about your company, products, and services to journalists in your industry?

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Research: Understanding the Independent Pharmacy Market

To market effectively to independent-pharmacies, companies need to understand the pressures they face, their current strategic focus areas, and the personas of their key leadership.

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Research: Marketing into the Pharmacy

Pharmacies face considerable economic pressures and constantly shifting landscapes. How can your marketing efforts best reach them?

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Research: Shifting Responsibilities in the Health Care Industry

To survive—if not thrive—players in the health care industry have had to make quick decisions on how to adjust operations.

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Research: New Developments in the Payer Landscape

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

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Research: The Evolving Health Care Payer Landscape

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

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Research: Trends and Challenges in the HR Space

The Chief Human Resources Officer is an increasingly strategic position within an organization. FrogDog’s latest research explored the role’s changing responsibilities and the challenges CHROs face.

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