Why Marketing Should Be Integrated

Marketing is the culmination of many tactics coming together. Here’s why your business needs an integrated approach to marketing.

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How to Market into the C-Suite

If you’ve determined you need to reach the C-suite with your marketing, here’s what you need to know to market effectively.

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Infographic: 5 Pricing Strategies for Special Products and Services

Assessing your best options for pricing strategy? FrogDog has created a quick-reference infographic to help you weigh your best bet among the five pricing strategies best suited to special products and services.

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Infographic: Five Essential KPIs for Recruitment Marketing

Marketing to recruit the best candidates for your company is money well spent—yet you should still ensure you invest wisely. FrogDog's quick-reference infographic will keep key recruitment marketing KPIs top of mind.

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Why You Should Outsource Your Ongoing Marketing to Professionals

Companies with and without marketing staff should outsource ongoing marketing tasks to professionals.

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How to Change Your Marketing in a Crisis

When faced with a crisis, what should you change in your marketing for the short, medium, and long term?

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The Four Key Steps to Planning a Successful Website Redesign

Proper planning before you redesign your website will ensure your project goes smoothly and that you end up with a better result.

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What is “Content” in Marketing?

When marketers say they create “content,” what do they mean and how is content used in marketing?

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The Importance of List Building in Marketing

Growing, segmenting, and nurturing your e-mail list is essential to every marketing campaign and business. Here’s why.

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Three Ways Businesses Can Use Reddit For Marketing

Businesses can use Reddit as part of their marketing mix to conduct market research, start conversations organically, and to promote posts.

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Infographic: Tips for Successful Holiday B2B Direct Marketing Efforts

Wondering how your B2B company can get into the holiday spirit with its marketing? Check out FrogDog's latest infographic with tips and ideas for holiday marketing for B2B companies.

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Infographic: 8 Ways to Turn Your Business into a Thought Leader

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

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Align Your Marketing Story with Your Brand Promise

Storytelling in marketing needs to align with your brand positioning.

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Brand Image vs. Brand Reputation: What’s the Difference?

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

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How Your Brand Gets Cool

How to know when cool matters to your brand—and how to be cool when it does.

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How a Strong Brand Strategy Helps Define Corporate Culture

How companies can use their brand strategy to build a strong corporate culture and an engaged employee base is explained in this article.

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Using Your Brand to Set Your Marketing Voice and Tone

How to craft your brand’s voice and tone for marketing.

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How Branding and Data Explain Coca-Cola’s “America the Beautiful”

How Coca-Cola’s latest ad campaign follows its brand guidelines and ties to changing demographics.

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Infographic: 5 Tips Executives Should Have Handy When a Reporter Calls

Though calls from media can be exciting, they can be just as equally stressful. FrogDog's quick-reference infographic will keep top of mind key tips on how to respond when reporters call.

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Five Essential KPIs for Recruitment Marketing

Are you paying attention to your recruitment marketing investment? Are you spending it wisely?

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Media Relations, Press Releases, News Items: What Do I Need?

You have company news. What’s the best option to spread the word? A press release, right?

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Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

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The Dangers of Wading into the Conversation

It’s tempting to put your company into the public debate, but is it wise?

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Building Relationships Is Key to Media Relations in the Digital Age

While use of technology is key to media relations in the 21stcentury, relationship building is still the key to effective digital-age media relations.

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Research: Understanding the Independent Pharmacy Market

To market effectively to independent-pharmacies, companies need to understand the pressures they face, their current strategic focus areas, and the personas of their key leadership.

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Research: Marketing into the Pharmacy

Pharmacies face considerable economic pressures and constantly shifting landscapes. How can your marketing efforts best reach them?

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Research: Shifting Responsibilities in the Health Care Industry

To survive—if not thrive—players in the health care industry have had to make quick decisions on how to adjust operations.

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Research: New Developments in the Payer Landscape

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

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Research: The Evolving Health Care Payer Landscape

FrogDog conducts in-depth market research regularly for its clients. Here we highlight major trends we’ve discovered in the payer landscape.

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Research: Trends and Challenges in the HR Space

The Chief Human Resources Officer is an increasingly strategic position within an organization. FrogDog’s latest research explored the role’s changing responsibilities and the challenges CHROs face.

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