How to Set Your Marketing Priorities

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

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Why You Should Take Off Your Marketing Hat

Why it makes sense to let the experts you’ve hired do the job for which you’ve hired them.

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Don’t Starve Your Marketing

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

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The Critical Difference between Marketing and Sales Support

Lumping sales support into your marketing department hamstrings your sales team’s effectiveness.

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Marketing Assets and Marketing Channels: The Critical Difference

Marketing assets and marketing channels have separate purposes—and you need both to succeed. Here’s why.

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What Does Your Corporate Social Responsibility Look Like?

Corporate social responsibility has taken businesses to new heights. Do you see it in your company’s future?

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Is Your Company Abandoning Marketing Best Practices?

Contrary to popular belief, the basic principles of marketing have remained the same since the dawn of time.

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Brand Awareness? How… Soft.

Think brand awareness isn’t worth the time and effort? Here’s why you’re wrong.

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Marketing as a Dumping Ground

Companies that use marketing departments as catch-alls for work that doesn’t seem to fit into any other department only shortchange themselves.

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Hello, Brand Loyalty? Are You There?

The new world order means brand loyalty is on the wane. What can you do?

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Choosing the Right Marketing Channel

What do you need to know to choose the right channel for your marketing efforts?

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Use Multiple Media for Marketing Success

For success in marketing, use multiple media in your marketing mix.

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Vanity Metrics: A Cautionary Tale

Avoid vanity metrics to save time, money, and ensure your marketing achieves your marketing goals.

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Start with Your Goals

Stop thinking about what you should do for marketing. First, determine what you’re trying to achieve.

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How to Break through the Noise

With all the noise out there, how do you get your company heard and seen? How can you break through the clutter?

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Timeline Touchstones for Planning Marketing

You know you need marketing, but you don’t know when to begin. Here are a few timeline touchstones to help.

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How to Focus Your Marketing Budget

The more focused your marketing spend, the more direct and resonant your results.

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Bare-Minimum Marketing

You’re not doing marketing if you’re not doing at least the baseline activities well and consistently.

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The Sales-Marketing Spectrum

Where your company falls on the sales-marketing spectrum matters. Here’s why.

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Taking Existing Offerings to New Markets: Three Variables

There are three levels of complexity when companies take existing products and services to new markets.

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What You Need to Know to Plan for Marketing

How do you plan for marketing? What do you need to set up your company for success?

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How a Good Marketing Team Saves Time in the C-Suite

Successful executives know the importance of investing in marketing to save time and earn higher returns. This article explains how and why they do it.

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Marketing: A Costly Expense or a Profit-Generating Machine?

Marketing can lead to revenue generation so marketers must take on the challenge and demonstrate how their work is indeed part of the profit center.

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Discovering Your Company's Value Proposition

A value proposition provides value to your business by focusing on business goals and assisting in the development of marketing concepts and the targeting of customers with the right messaging.

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When Your Business Needs a Strategy

A strategy is the major objectives, purposes, goals, and fundamental policies & plans for achieving these goals. Learn when and why you need a strategy.

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Marketing for Lead Generation

Looking for ways to effectively bring in new leads? Use this marketing strategy to help you achieve your lead generation goals!

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Planning for Growth in Business

Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action.

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Marketing Messages that Resonate with Your Customer

Marketing messages are specific short statements that support what your business does best. They tell a consistent story about your company and what makes it so successful.

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When and How to Adjust the Price of Your Product or Service

You’ve chosen a pricing strategy and set the initial price of your product. But you’re not done yet—prices should be adjusted according to changes in the market and competitive landscape.

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Analyzing Your Strengths and Weaknesses to Achieve Growth

To operate successfully in a changing market, a company should plan its future objectives and strategies around its strengths and downplay its weaknesses.

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When Will I See Results on My Marketing?

Marketing takes time, but how much time? Here are a few factors for getting timely marketing results.

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Five Pricing Strategies for Special Products and Services

There is no one pricing strategy that works every time. This article reviews pricing strategies for products and services that require special consideration. 

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Strategies for Growth

A common goal with companies is growth. This could be growth in sales, assets, profits, clients, resources, personnel or a combination of all of them. Companies that are in industries that are expanding, require growth to survive. Established companies also need growth strategies to increase sales and take advantage of the experience by reducing the per-unit cost of the service or product to increase profits

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Why Companies Set Growth as a Primary Business Objective

There are a number of reasons that CEOs want the objective of business growth. FrogDog lists a number of reasons why companies consider this one of their top objectives.

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More Accurate Measurement: Selecting Relevant Marketing Metrics

Many companies struggle to find a good way to prove the value of their marketing efforts. With the right marketing metrics, however, it’s easy to measure your results!

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The Ins and Outs of Cause Marketing

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

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Change is Good: Why You Should Always Challenge the Status Quo

Companies that cling to the status quo will inevitably lose more than just market share; whereas companies that embrace change and take on new risks will often beat out their competitors.

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Marketing Beyond Digital Ads

It seems all you see are digital ads, but marketing by other means is not dead.

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When Do You Eliminate a Product from your Company's Offering?

A company often will have a portfolio of products where each product is playing a unique role in making the company viable. If a product’s role within the company no longer achieves those goals, it ceases to be important. So what do you do when a product at your company is no longer performing?

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Marketing Strategy: Focusing on the Longtail

By implementing a longtail strategy to target an infinite number of niche markets, your business can have mass reach and penetration.

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How to Choose the Right Competitive Strategy

Is your business a market leader, challenger, follower, or niche company?

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Marketing Strategy and Marketing Plan: The Difference

What’s the difference between a marketing strategy and a marketing plan? When do you need each?

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Three Competitive Strategies for Your Business

There are three competitive strategies that you can implement across your business: Cost-leadership strategies, differentiation strategies, and focus strategies.

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How to Develop a Game-changing Competitive Analysis

How to create a competitive analysis that will make an impact on your marketing strategy.

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The Right and Wrong Way to Combat Showrooming

How retailers can combat showrooming. And it's not by charging admission to browse.

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How to Name Your Next Product

How do you name a product or service to position it for success?

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Make Your Marketing Implementation a Success

You've set goals, created strategy, and determined tactics and budget. What now?

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How to Develop an Effective Mix of Marketing Tactics

How to develop an effective mix of marketing tactics that serve an overarching marketing strategy.

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Messaging to Your Audiences

Messaging is the cornerstone of a company’s competitive market positioning. Here's how to tackle it.

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Know Your Audience: Market Segmentation and Customer Targeting

Evaluating market segments is critical to marketing strategy development. Here's how to do it.

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The Value of Corporate Social Responsibility

Companies face a trend to be more involved with the communities in which they work. Is your company in line?

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The Value of Marketing Strategy

Without a coordinated marketing effort, many companies struggle.

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The Increasing Importance of the Patient Experience

Hospitals and health systems are rapidly increasing the priority of the patient experience.

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