How Long Does It Take a Website to Rank on Search Engines?

A website doesn’t show up on search engines the moment it’s published live. So how long does it take for a website to show up in search engine rankings?

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Do Bounce Rates Matter?

The purpose of a webpage will determine whether high or low bounce rates are good or bad.

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Should You Create a Podcast?

Let’s review the pros and cons of creating a podcast for your business.

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Tips for Your Next Conference Exhibit

Time to refresh—or overhaul—your conference exhibit? Let’s review a few ideas for quick fixes and best practices for an entirely new tradeshow presence.

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Common Mistakes in Search Ad Campaigns

Learn about the three most common mistakes companies make with paid search advertising.

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The Value in Today’s Domain Names

Getting the domain you want may mean less focus on the exact URL—and more focus on the search rankings.

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Effective Content Marketing: The Three Skills Your Team Needs to Master

Content marketing takes a team of experts to achieve your company’s goals. What skills are you missing?

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The Art of Good Storytelling in Marketing

Good storytelling makes worlds of difference between marketing that flops and marketing that soars.

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How to Create an Effective Marketing Moment

Effective marketing moments hinge on the positive experiences you craft for your target audiences.

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What the Shift in “Waiting” Means for Advertising

Smart companies are taking advantage of how people use their mobile phones while they wait. Is yours?

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Search Engine Marketing Best Practices: Website Optimization

Website optimization can help ensure your site stays at the top of search-engine rankings.

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Why You Can’t Ignore Online Reviews

One of the most powerful drivers of success for businesses are their online reviews. Learn why they matter and how to deal with online reviews in this article.

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The Importance of an Editorial Calendar in Marketing

An organized content marketing campaign with an editorial calendar will confirm your company as a trusted resource.

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Strategic Advertising: Frequency, Timing, Coordination, and Optimization

How do you build a successful advertising plan that is tailored for your business?

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Instagram Advertising: What to Know

Does your company need a picture-perfect campaign on Instagram?

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How’s Your Marketing Hygiene?

The effort required to keep your marketing in top shape may not be exciting—yet it makes a huge difference to your success.

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Should Your Company “Ghost” Snapchat?

When does Snapchat fit a company’s marketing strategy and plan?

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The New Social Reality

To return on investment in social media today, your company needs to spend money in addition to time.

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Keywords are Key to Google AdWords

Careful keyword selection is critical for Google AdWords search advertising success.

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Making the Case for Twitter

Read these case studies to learn how companies use Twitter to engage with their audiences.

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Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

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5 Ways to Improve Your Web Content Layout

The way content sits on a page is important to the user experience—and to getting results from your marketing.

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What’s New with Facebook Advertising

Learn about some of the new features Facebook has rolled out for advertisers in 2017.

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The Difference between CRM and E-mail Marketing

What’s the difference between e-mail marketing, marketing automation, and CRM? And what do you need?

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Get Your Business Ready for Local Search

Your local customers are searching for you. Learn about the benefits of Google My Business to increase customer engagement.

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The Complexity of Digital Marketing Execution

Digital marketing requires a variety of skill sets developed through knowledge and experience.

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Live Streaming in the Mainstream

Live streaming video is powerful and very easy to implement, but is it right for your business?

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Should You Develop an App?

Should your company develop an app for your products and services?

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E-mail Marketing vs. Marketing Automation

Want to know the difference between e-mail marketing and marketing automation? Read this article to learn which one you need or have in your mix.

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What are Marketing Personas?

What are marketing personas? Why do we create them and how are they used? What are their benefits and limitations?

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Digital Marketing: The What, the Why—and the How

What is digital marketing? Should you include it in your marketing mix? This article answers those questions in detail.

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5 Powerful Tips to Improve Your Landing Pages

5 tips that help companies improve their conversion rates on landing pages and gather more information on interested users. B2B and consumers.

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Three Online Paid Advertising Mistakes to Avoid

Learn three common online paid advertising mistakes businesses make when using pay-per-click and display ads. Avoid these errors on your next campaign.

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Why Your Digital Marketing Is Failing

Investing in your company’s digital marketing leads to increased sales and strong client relationships. Learn why most businesses fail at digital marketing.

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Three Steps to Adding Video to Your Marketing

Learn how to add video to your businesses marketing campaigns to drive new business and engage with your current customer base.

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Mobile Marketing Tips that You Can Implement Right Now

Consumers' mobile search habits plus Google's mobile-friendly changes mean that mobile marketing strategy is no longer a nice to have—it is a need to have.

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Using E-mail to Reach Your Goals

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

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Getting Out of the Graymail

Don’t waste your efforts sending graymail. Here’s how to clean up those contacts.

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Digital Tactics for Effective Lead Generation

Looking for ways to effectively bring in new leads? These digital marketing tactics have a lead generation focus that will help you achieve your goals!

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Reactivation Marketing: Re-engaging Quiet Customers

Reactivation marketing is a tactic used to reach out to people who have expressed interest or purchased a product or service but have since disengaged.

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Using Reddit to Promote Your Business

Learn the ins and outs of using Reddit to advertise to your target audience.

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Tips on Creating a Website for Lead Generation

Here are some great tips to get your website ready to bring in the leads.

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Don’t Call Me, I’ll Call You: Understanding Inbound Lead Generation

Incorporating inbound lead generation into your business strategy is essential to keeping the sales pipeline flowing.

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Subject Lines that Increase E-mail Open Rates

The words you choose for your e-mail subject lines can have a big impact on whether or not someone sees and opens the e-mail.

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Building Your LinkedIn Profile for Sales

LinkedIn is a great place to connect with c-suite executives and other business decision-makers. Make sure your profile is built for lead generation.

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Applying Social Marketing Principles to B2B Marketing

Marketing is about changing people’s behavior, so B2B marketing can learn from social marketing principles.

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Making Your Point with a Case Study

Case studies can be effective in marketing to your target audience. Make sure you know how to tell your story using a case study.

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How Behavior Change Happens: Four Models

Understanding behavior-change theories can help you better achieve your business objectives.

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FrogDog Research Review: How C-level Executives Really Use LinkedIn

We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.

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The Ins and Outs of Cause Marketing

Cause marketing involves a partnership between a for-profit and a nonprofit organization that benefits both parties.

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Put Your Marketing Where Your Customers Are: Geotargeting to Reach Your Audience

Smartphones, GPS, and other technology are making it easier than ever to select very specific locations to market to a specific audience. Learn about geotargeting’s effectiveness for business.

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Social Marketing: Testing, Dissemination, and Evaluation

Conducting and analyzing pre-implementation research and performing post-implementation evaluation are essential to social marketing campaign success.

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It Doesn't Have to be Pink: Using More Than Just Gender to Define Your Target Market

By utilizing only demographic research you are only seeing part of the picture when understanding your target market.

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How to Create Direct Marketing that Doesn’t Flop

Direct marketing is a highly effective yet competitive marketing tactic in today’s fragmented marketplace. Through a strong direct marketing strategy, you can develop your customer base, build relationships, and drive sales.

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Social Marketing Messaging, Materials, and Channel Selection

Developing messages, designing materials, and selecting channels are vital to the success of a social marketing campaign.

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Long-Tail Search Strategy That Works

With the average cost per click increasing, utilizing high-value, low-cost search terms can increase conversions while reducing costs.

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Principles of Social Marketing

Social marketing is used by public health agencies to promote the adoption of healthy behaviors.

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The What, the Why, and the How of Behavioral Insights

Understanding consumer behavior is an important part of any marketing strategy. These insights allow companies to tailor their marketing approach and communication to a specific audience.

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The Value of Qualitative Research

A winning strategy is based on more than numbers and statistics alone. For information that can’t be quantified, such as opinions or trends, marketers turn to qualitative research for answers.

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Eight Ways to Turn Your Business into a Thought Leader

Thought leadership can set your company apart from competitors by touting your executives as informed opinion leaders and the go-to people in their field of expertise.

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It Doesn’t Have to Be Boring: How to Create Engaging B2B Print Collateral

Easy-to-read, attention-grabbing B2B marketing collateral can help your company stand out and increase leads.

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Google Analytics: A Guide to the Basics

Google Analytics is a free tool that has tremendous potential. What can it do? What can’t it do?

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How to Turn Your Most Loyal Customers into a Salesforce

Brand advocates recommend favorite brands and products without being paid to do so. Do you engage your brand advocates as part of your marketing strategy?

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The Lowdown on LinkedIn Advertising

Take advantage of LinkedIn’s access to business people through advertising on the primary social media corporate channel, LinkedIn. Here’s how.

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Is Marketing Automation Right for Your Business?

Marketing automation can be extremely successful in enhancing communication and generating leads. Is it right for your company?

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Eight Reasons to Use Thought-Leader Videos

Video showcasing thought leadership can improve your marketing and branding results.

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Planning a Webinar: Strategy Comes First

The goal for your webinar should dictate its structure. When planning, make sure to pick the format that best aligns with your company’s objectives.

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Conference Exhibits: How to Stand Out from the Crowd

Do you tend to get lost in the conference shuffle? Feel like your message isn’t getting through? Here’s how to exhibit above the rest.

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Referral Marketing Programs that Work

Most people—84 percent—trust recommendations from friends. Referral programs can tap you into that trust.

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The Basics of Retargeting: Ads that are on Target

Did someone visit your website—and not purchase? You can get your product back in front of them with retargeting.

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How to Get More Users to Your Web Site

Getting users to your site can be a challenge. Make sure you’re in the know when it comes to paid keywords.

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Putting the “Social” in Social Media: Fostering Meaningful Customer Relationships

Today every organization is involved in social media (or should be). Are you encouraging conversations—or are you talking at people with little response? Here’s how to develop mutually beneficial relationships with your followers.

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What You Need to Know Before Starting a Loyalty Program

You value your current customers and want to keep them happy. Could a loyalty program be what you need?

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Eight Ways to Drive Webinar Attendance

Here’s how to promote your webinar to ensure your target audience gets your message. That’s the point—right?

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The Scoop on Image-Based Social Media

Interested in image-based social media but don’t know where to start? We've got the tips you need to know to showcase your brand’s creativity and connect with your consumers.

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Mobile Websites: Design Tips You Need to Know

The mobile Web makes sites optimized for devices a must. But is your mobile site giving visitors what they need—and what you want them to see?

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What You Need to Know About Engagement Rates

So what’s an engagement rate? Why should you care? And how do you know if you have a good one?

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Best Practices for Conducting Customer Surveys

Surveying customers can provide valuable data for business, marketing, and sales strategy. Here’s how to do customer surveys right.

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How to Choose a Sponsorship Opportunity

Sponsorships need to align with your marketing strategy for optimal results. Here’s how.

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Best Practices in B2B E-mail Template Design

Direct marketing? Here’s how to create an effective template for your B2B e-mail campaign.

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How to Get More Readers for Your Blog

How can business blogs draw increased readership? We have a few tips and tricks for blog networking and SEO.

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Tips for Optimal Blog Design

The design of your blog is essential for delivering awareness and understanding of your company and brand.

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Business Blogging: Content is King

Your company’s blog needs to appeal to your target audience and highlight your knowledge and expertise.

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Optimizing Digital Video for Search

The Web gets more crowded each day. Here’s how to optimize your digital video to help it rise above the masses.

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SEO Tricks You Should Do—Now

SEO is constantly changing. Here are some tips to make sure your business isn't getting lost.

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The Importance of Marketing in a Data-flooded World

More than ever, marketers can bring key insights into how to attract ideal customers and measure results.

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Using Social Media to Create Preconference Hype

How to get better return on your conference and tradeshow investments via social media.

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How to Handle Online Reviews

Doesn’t matter what type of business you’re in: On-line reviews will have an impact. Here's how to handle them.

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What You Need to Know about Content Marketing

Guess what: Writing a bunch of articles and producing a slew of video isn't the right way to do content marketing.

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Tips for Successful Holiday B2B Direct Marketing Efforts

How to get in front of clients during the busy holiday season.

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Colors and Marketing: A Brilliant Mix

How color influences your marketing's results.

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What is Graph Search?

How can Facebook's Graph Search help your business?

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Selecting a "Charity of Choice"

How should your business select a charity of choice?

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What You Should Know About LBM

Should you consider location-based marketing for your business? If you haven't, you might be missing out.

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Out-of-Home Advertising: Still Relevant?

New technologies make OOH advertising much more compelling than ever before.

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How to Avoid the SEO Penalty Box

How your SEO attempts may cause your page rank to plummet.

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How to Create Effective Marketing Video

Video works. Here's how to give yours an advantage.

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Basic Link Building for SEO: Successful Strategies

Want your site to rise in the search rankings? Try these link-building tips.

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How to Choose the Right Promotional Product

Not all promotional products work equally well. How do you choose the right one?

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SMS: The Growing Mobile Marketing Giant

Consumers no longer just go on-line—they go on-line on the go. Here's what you need to know about marketing via SMS.

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Pepsi Tries Viral

Learning lessons from Pepsi's experience with two viral videos.

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The Advantages and Disadvantages of Celebrity Endorsements

Celebrity ties can do wonders for brands--and can hurt them, too.

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Marketing an Experience

How do you create an emotional sell for your products and services?

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Reddit: What Businesses Should Know

How Reddit could help your company--and what you need to know before you wade in.

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Product Placement: Not Your Typical Television Ad

There's a gold mine in blending products into scripts and movie plots. Here's what you need to know.

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The Terrifying Truths and Surprising Successes of UGC

You might wonder about the buzz surrounding user-generated content (UGC). What is it? Do you need it?

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Hospitals and Health Systems: Audit Your Digital Presence

Improved digital strategies can better the patient experience, increase outcomes, and reduce readmission rates for hospitals and health systems.

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The Myth of E-mail Open Rates

Open rates are a very misleading measure of e-mail campaign effectiveness.

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How Twitter Users Decide Who to Follow

Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.

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The 3 Biggest Branding and Marketing Mistakes Nonprofits Make

FrogDog research uncovered three big marketing and branding mistakes that cost nonprofits dearly.

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Marketing Automation: Five Realities

Five things you should know about marketing automation before you invest in a system.

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So You Want to Go Viral: 4 Tips that Can Help

While there’s no silver bullet in viral marketing, we’ve got a few best-practices tips that can help.

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3 Ways to Get Customers Talking

Are your customers talking about you? More importantly, are you making it easy for your customers to talk about you?

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Effectively Handling and Preventing Angry Patient Situations

Practices can prevent and better handle angry-patient situations to reduce the severity of ensuing problems.

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Look Before You Leap: Don’t Orphan Your Marketing Tactics

Wasting resources to embark on a marketing tactic without the requisite research and planning is folly.

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