Planning

How to Set Your Marketing Priorities

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

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Marketing Assets and Marketing Channels: The Critical Difference

Marketing assets and marketing channels have separate purposes—and you need both to succeed. Here’s why.

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What Does Your Corporate Social Responsibility Look Like?

Corporate social responsibility has taken businesses to new heights. Do you see it in your company’s future?

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Is Your Company Abandoning Marketing Best Practices?

Contrary to popular belief, the basic principles of marketing have remained the same since the dawn of time.

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Choosing the Right Marketing Channel

What do you need to know to choose the right channel for your marketing efforts?

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Use Multiple Media for Marketing Success

For success in marketing, use multiple media in your marketing mix.

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Start with Your Goals

Stop thinking about what you should do for marketing. First, determine what you’re trying to achieve.

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How to Break through the Noise

With all the noise out there, how do you get your company heard and seen? How can you break through the clutter?

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Timeline Touchstones for Planning Marketing

You know you need marketing, but you don’t know when to begin. Here are a few timeline touchstones to help.

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Bare-Minimum Marketing

You’re not doing marketing if you’re not doing at least the baseline activities well and consistently.

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What You Need to Know to Plan for Marketing

How do you plan for marketing? What do you need to set up your company for success?

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Planning for Growth in Business

Planning is the ongoing management process of choosing the objectives to be achieved during a certain period, setting up a plan of action and maintaining continuous surveillance of results so as to make regular evaluations and if necessary modify the objectives and plan for action.

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Marketing Beyond Digital Ads

It seems all you see are digital ads, but marketing by other means is not dead.

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Marketing Strategy and Marketing Plan: The Difference

What’s the difference between a marketing strategy and a marketing plan? When do you need each?

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How to Develop an Effective Mix of Marketing Tactics

How to develop an effective mix of marketing tactics that serve an overarching marketing strategy.

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