Social Media

Why You Can’t Ignore Online Reviews

One of the most powerful drivers of success for businesses are their online reviews. Learn why they matter and how to deal with online reviews in this article.

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Should Your Company “Ghost” Snapchat?

When does Snapchat fit a company’s marketing strategy and plan?

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The New Social Reality

To return on investment in social media today, your company needs to spend money in addition to time.

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Making the Case for Twitter

Read these case studies to learn how companies use Twitter to engage with their audiences.

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Social Media for Recruitment Marketing

Using social media to enhance your recruitment marketing is not just a good idea—it’s essential to maximizing your recruitment potential.

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Live Streaming in the Mainstream

Live streaming video is powerful and very easy to implement, but is it right for your business?

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Three Steps to Adding Video to Your Marketing

Learn how to add video to your businesses marketing campaigns to drive new business and engage with your current customer base.

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Using Reddit to Promote Your Business

Learn the ins and outs of using Reddit to advertise to your target audience.

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Building Your LinkedIn Profile for Sales

LinkedIn is a great place to connect with c-suite executives and other business decision-makers. Make sure your profile is built for lead generation.

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FrogDog Research Review: How C-level Executives Really Use LinkedIn

We know how the average professional uses LinkedIn, but do senior-level executives see the benefits the platform? FrogDog conducted a survey to find out.

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The Lowdown on LinkedIn Advertising

Take advantage of LinkedIn’s access to business people through advertising on the primary social media corporate channel, LinkedIn. Here’s how.

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Putting the “Social” in Social Media: Fostering Meaningful Customer Relationships

Today every organization is involved in social media (or should be). Are you encouraging conversations—or are you talking at people with little response? Here’s how to develop mutually beneficial relationships with your followers.

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The Scoop on Image-Based Social Media

Interested in image-based social media but don’t know where to start? We've got the tips you need to know to showcase your brand’s creativity and connect with your consumers.

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What You Need to Know About Engagement Rates

So what’s an engagement rate? Why should you care? And how do you know if you have a good one?

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Using Social Media to Create Preconference Hype

How to get better return on your conference and tradeshow investments via social media.

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How to Handle Online Reviews

Doesn’t matter what type of business you’re in: On-line reviews will have an impact. Here's how to handle them.

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What is Graph Search?

How can Facebook's Graph Search help your business?

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Reddit: What Businesses Should Know

How Reddit could help your company--and what you need to know before you wade in.

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How Twitter Users Decide Who to Follow

Social media trends change, but how people decide to follow others on Twitter has stayed pretty constant over time.

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So You Want to Go Viral: 4 Tips that Can Help

While there’s no silver bullet in viral marketing, we’ve got a few best-practices tips that can help.

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