Marketing as a Dumping Ground

Companies that use marketing departments as catch-alls for work that doesn’t seem to fit into any other department only shortchange themselves.

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Five Essential KPIs for Recruitment Marketing

Are you paying attention to your recruitment marketing investment? Are you spending it wisely?

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Common Mistakes in Search Ad Campaigns

Learn about the three most common mistakes companies make with paid search advertising.

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Hello, Brand Loyalty? Are You There?

The new world order means brand loyalty is on the wane. What can you do?

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The Value in Today’s Domain Names

Getting the domain you want may mean less focus on the exact URL—and more focus on the search rankings.

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Effective Content Marketing: The Three Skills Your Team Needs to Master

Content marketing takes a team of experts to achieve your company’s goals. What skills are you missing?

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Optimization: The Neglected Maintenance

SEO is an often-overlooked part of ongoing marketing maintenance. Ignoring ongoing SEO will affect your company negatively. Here’s how.

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Brand Image vs. Brand Reputation: What’s the Difference?

Avoid the cloud of confusion between brand image and brand reputation. Your business will thank you.

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The Art of Good Storytelling in Marketing

Good storytelling makes worlds of difference between marketing that flops and marketing that soars.

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How to Create an Effective Marketing Moment

Effective marketing moments hinge on the positive experiences you craft for your target audiences.

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Research: Marketing into the Pharmacy

Pharmacies face considerable economic pressures and constantly shifting landscapes. How can your marketing efforts best reach them?

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What the Shift in “Waiting” Means for Advertising

Smart companies are taking advantage of how people use their mobile phones while they wait. Is yours?

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