How to Market to a Self-Isolated World

With everyone staying at home following recommendations to self-isolate and practice social distancing during the coronavirus crisis, businesses should make a few short-term adjustments to their marketing.

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You’re Not Your Client: How to Assess Your Marketing Plan

You can’t judge a marketing strategy and plan from your own perspective—you need to understand your target audience.

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Infographic: Five Marketing Habits that are Normal (but Not Okay)

Avoid falling into one of the top five marketing bad habits with this quick-reference infographic based on one of FrogDog's most popular reference resources.

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Market a Better Life

Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

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Should My Company Outsource its Marketing?

Companies looking to expand their current marketing departments or that don’t have marketing departments can outsource their marketing to experts.

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Social Media for Business-to-Business Companies

Companies that market to other companies can struggle with social media. Here are a few tips and pointers to illuminate the path to B2B social media success.

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How to Craft an Effective Business Story

Why do businesses need stories—and how do they create effective stories that drive results?

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When Does Direct Mail Work Best?

Though it might seem old fashioned, sometimes direct mail is your best marketing tactic for reaching your target audience and getting it to act.

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Four Big, Success-Derailing Conference Mistakes

If your conference appearance makes any of these four mistakes, you’re not alone. Yet you’re missing out on a lot of opportunity.

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How to Set Your Marketing Priorities

To effectively use your company’s resources when it comes to marketing—and to achieve measurable marketing results—you need to set your marketing priorities.

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How Long Does It Take a Website to Rank on Search Engines?

A website doesn’t show up on search engines the moment it’s published live. So how long does it take for a website to show up in search engine rankings?

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Don’t Starve Your Marketing

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

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