Content Marketing

What is “Content” in Marketing?

When marketers say they create “content,” what do they mean and how is content used in marketing?

Continue Reading

Infographic: 8 Ways to Turn Your Business into a Thought Leader

If your company features the best minds in your domain, you'd better showcase them. FrogDog's infographic provides a handy how-to guide.

Continue Reading

Infographic: 8 Reasons to Use Thought-Leader Videos

Ready to add video to your thought-leadership efforts? Having trouble convincing your thought leaders to get in front of the camera? Check out FrogDog's quick-reference infographic for the eight top reasons you should add video to your thought leadership.

Continue Reading

Market a Better Life

Your marketing messages should address how you make your customers’ lives better—not how great your company and its products and services are.

Continue Reading

Should You Create a Podcast?

Let’s review the pros and cons of creating a podcast for your business.

Continue Reading

Effective Content Marketing: The Three Skills Your Team Needs to Master

Content marketing takes a team of experts to achieve your company’s goals. What skills are you missing?

Continue Reading

The Art of Good Storytelling in Marketing

Good storytelling makes worlds of difference between marketing that flops and marketing that soars.

Continue Reading

The Importance of an Editorial Calendar in Marketing

An organized content marketing campaign with an editorial calendar will confirm your company as a trusted resource.

Continue Reading

5 Ways to Improve Your Web Content Layout

The way content sits on a page is important to the user experience—and to getting results from your marketing.

Continue Reading

Don’t Call Me, I’ll Call You: Understanding Inbound Lead Generation

Incorporating inbound lead generation into your business strategy is essential to keeping the sales pipeline flowing.

Continue Reading

Making Your Point with a Case Study

Case studies can be effective in marketing to your target audience. Make sure you know how to tell your story using a case study.

Continue Reading

Eight Ways to Turn Your Business into a Thought Leader

Thought leadership can set your company apart from competitors by touting your executives as informed opinion leaders and the go-to people in their field of expertise.

Continue Reading

Eight Reasons to Use Thought-Leader Videos

Video showcasing thought leadership can improve your marketing and branding results.

Continue Reading

Planning a Webinar: Strategy Comes First

The goal for your webinar should dictate its structure. When planning, make sure to pick the format that best aligns with your company’s objectives.

Continue Reading

Eight Ways to Drive Webinar Attendance

Here’s how to promote your webinar to ensure your target audience gets your message. That’s the point—right?

Continue Reading

How to Get More Readers for Your Blog

How can business blogs draw increased readership? We have a few tips and tricks for blog networking and SEO.

Continue Reading

Tips for Optimal Blog Design

The design of your blog is essential for delivering awareness and understanding of your company and brand.

Continue Reading

Business Blogging: Content is King

Your company’s blog needs to appeal to your target audience and highlight your knowledge and expertise.

Continue Reading

What You Need to Know about Content Marketing

Guess what: Writing a bunch of articles and producing a slew of video isn't the right way to do content marketing.

Continue Reading

The Terrifying Truths and Surprising Successes of UGC

You might wonder about the buzz surrounding user-generated content (UGC). What is it? Do you need it?

Continue Reading

Original content is one of the best ways to cement your brand identity with your target audience. It creates the opportunity to take ownership of your marketing storytelling and tailor your content for maximum audience engagement. Discover which marketing channels to utilize, how often to post, and what content will speak to your audience most.