Advertising

The Basics of Podcast Advertising

The Basics of Podcast Advertising

A simple overview of what you need to know when it comes to podcast advertising.

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Common Mistakes in Search Ad Campaigns

Common Mistakes in Search Ad Campaigns

Learn about the three most common mistakes companies make with paid search advertising.

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What the Shift in “Waiting” Means for Advertising

What the Shift in “Waiting” Means for Advertising

Smart companies are taking advantage of how people use their mobile phones while they wait. Is yours?

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Strategic Advertising: Frequency, Timing, Coordination, and Optimization

Strategic Advertising: Frequency, Timing, Coordination, and Optimization

How do you build a successful advertising plan that is tailored for your business?

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Instagram Advertising: What to Know

Instagram Advertising: What to Know

Does your company need a picture-perfect campaign on Instagram?

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Keywords are Key to Google AdWords

Keywords are Key to Google AdWords

Careful keyword selection is critical for Google AdWords search advertising success.

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What’s New with Facebook Advertising

What’s New with Facebook Advertising

Learn about some of the new features Facebook has rolled out for advertisers in 2017.

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Three Online Paid Advertising Mistakes to Avoid

Three Online Paid Advertising Mistakes to Avoid

Learn three common online paid advertising mistakes businesses make when using pay-per-click and display ads. Avoid these errors on your next campaign.

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The Basics of Retargeting: Ads that are on Target

The Basics of Retargeting: Ads that are on Target

Did someone visit your website—and not purchase? You can get your product back in front of them with retargeting.

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Out-of-Home Advertising: Still Relevant?

Out-of-Home Advertising: Still Relevant?

New technologies make OOH advertising much more compelling than ever before.

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Pepsi Tries Viral

Pepsi Tries Viral

Learning lessons from Pepsi's experience with two viral videos.

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Product Placement: Not Your Typical Television Ad

Product Placement: Not Your Typical Television Ad

There's a gold mine in blending products into scripts and movie plots. Here's what you need to know.

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From product placement to social media, access to advertising channels can be overwhelming. Deciding the best advertising mediums for your business will depend on your unique marketing message and goals. Learn the pros and cons of different advertising methods and how to optimize your efforts for everything from FaceBook to GoogleAds.