Don’t Starve Your Marketing

Nothing thrives when you starve it—including your marketing. Funding marketing pays dividends.

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How to Focus Your Marketing Budget

The more focused your marketing spend, the more direct and resonant your results.

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Marketing: A Costly Expense or a Profit-Generating Machine?

Marketing can lead to revenue generation so marketers must take on the challenge and demonstrate how their work is indeed part of the profit center.

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When and How to Adjust the Price of Your Product or Service

You’ve chosen a pricing strategy and set the initial price of your product. But you’re not done yet—prices should be adjusted according to changes in the market and competitive landscape.

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How Much Should Companies Budget for Marketing?

As a general rule of thumb, companies should spend around 5 percent of their total revenue on marketing to maintain their current position. Companies looking to grow or gain greater market share should budget a higher percentage—usually around 10 percent.

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Curious about how much to put into your marketing strategy and why? Figuring out your ideal budget for marketing goes hand-in-hand with developing your marketing strategy. Discover what to focus your budget on and what to expect to see in return for your marketing investments.