White Papers
Strategy & Planning Concepts
This white paper focuses on the concepts of planning and strategy. Planning is the ongoing management process of choosing the objectives to be achieved during a certain per . . .
Price-Setting for Company Growth: Pricing Strategy is Key
What is the optimal price for your product?
This is a difficult question to answer. Determining the most appropriate price for goods and services requires considerati . . .
Developing a Competitive Analysis that Works
Few companies have few or no competitors. Even if direct competition is meager, your organization competes with other alternatives in the same space and with the status quo . . .
Mergers and Acquisitions: The Role, Value, and Cost of Marketing and Communications
Corporate leaders, accountants, and attorneys who weigh merger and acquisition opportunities carefully consider balance sheets and potential organizational efficiencies. Ho . . .
What are Marketing and Communications Worth? Measuring Results against Business Goals
In today’s tight economy, more business leaders say they want to see proof of marketing and communications results, but very few companies hold their marketing departments . . .
Looking for more in-depth information on marketing strategy? FrogDog’s Strategy White Papers discuss topics like measuring results against business goals, competitive analysis, and strategy and planning concepts. Simply provide us with an email address to gain access to long-form articles and case-studies covered in our White Papers.